We suggest that you include within the ten; one competition brief (D&AD, YCN ISDT etc.) these brief will not need to be written but please research into the “type” of brief these competitions set.
One collaborative brief with a person(s) external to the programme.
One collaborative brief with a person(s) from the programme.
One live brief.
One research lead brief, this may be informed by a pervious/current CoP question.
As with any brief consider the background, audience, mandatory requirements and timescales (it would be beneficial to have briefs that range in mandatory requirements and timescales).
1. Collaborative brief with a person(s) external to the programme.
2. Collaborative brief with a person(s) from the course.
3. Live brief. - Metallic Garden branding & promotion
4. D&AD or YCN brief.
5. Secret 7.
6. Screen print based brief.
7. Fitness/diet research brief.
8. Physical/mural type design.
9. The mansion Leeds - menu design & re-brand
10. Skate brand & editorial - See Vaporwave - https://www.youtube.com/watch?v=PdpP0mXOlWM
1. Collaboration with a photography or fashion student.
Background - Produce an independent art book/publication using the content provided by another student. Consider style, aesthetic and purpose of the photography of fashion pieces. Research the relevant information.
Audience - Artists, photographers, fashion designers & the immediate audience of people interested in such.
Mandatory requirements - Research the style, research layout, consider production methods, produce a book/publication.
Timescales - 4 weeks.
2. Create a set of fresh visual identities for a range of Leeds based underground music events/club nights that will encourage more people to get involved.
Background - Leeds is one of the most diverse and up and coming cities in the UK
with an ever changing cultural landscape. Over recent years, events such as
SubDub and Highrise have cemented themselves as staple components in the underground scene in Leeds. These events are extremely popular, however,
the visual identities for them don’t seem to have caught up with the hype.
The visual culture surrounding these events is equally as unique as the music they celebrate and promote, but do the current visual identities really do them justice? It may be time for a little bit of change.
Audience - The Leeds student music/clubbing scene
Mandatory requirements - The designs should feel refreshing and confident and must reflect the spirit of the events. They should not feel commercial or obvious in anyway, but should retain a certain degree of well considered and professional design treatment. The designs must not compromise the original ethos of the events/brands.
A new logo for each event
A campaign promoting each event brand which includes:
At least one type only, one image only and one type + image poster
At least one detailed poster promoting an upcoming event for each brand
At least one flyer promoting an upcoming event
Digital considerations, social media, web banners, animations, GIF’s
Any other relevant campaign materials you see fit
Timescales - 1 month +
3. Live brief - Metallic Garden re-brand and promotional material
Background - The business started in 1999, focusing on copper water fountains and garden furniture. Most of the stock is hand crafted by the sole owner. The brand and craftsman are as one, making each piece personal and individual for each customer.
Audience - The audience is 30+. Stable family homes with gardens are the most likely customers for the products.
Mandatory requirements - The business needs a full re-brand and additional promotional material proposals. Including, logo, typeface, color scheme, 2 promotional material outcomes minimum. Possibly consider doing some prototype website designs & promotional moving image/film.
Timescale - Around a month, the brief has no ultimate deadline so it can run alongside others comfortably.
4. D&AD or YCN
Background - The competition briefs are renound and could be brilliant promotion as a designer if the briefs are won.
Audience -
Mandatory requirements -
Timescales -
The briefs will not be open to the public until April/May 2017 so the full details can be assesed at that time. As they will be briefed late on in the academic year the timescale will be around a month and probably the last ones to be approached.
5. Secret 7
Background - Secret 7 is an annual design competition, the brief being to design a 7" record sleeve for one of the 7 selected tracks. From the entries 700 are exhibited, 100 for each track. All proceeds go to a charity.
Audience - The audience is completely open as the designs are chosen by a panel of designers, directors and musical artists. So the chosen designs are usually down to the personal taste of the selection board. The judges should be researched and considered when announced.
Mandatory requirements - Create designs for atleast 3 of the songs, submit atleast 1. The designs can incorperate any form of digital or traditional markmaking/method and multiple options should be considered for production.
Timescales - This is a short and simple brief and should not take longer than 1 week per song title.
6. Poster design & Screen print based brief
Background - Poster design is an integral part of graphic design; its important to be able to create simple and effective designs that convey important information quickly/boldly. Equally screen printing is an important part of my personal practice as a designer. I feel it is important to explore traditional print methods that explore skills further than digital design. http://www.graphiccompetitions.com/graphic-design/2nd-shenzhen-international-poster-festival
Audience - Specific to the context of the posters.
Mandatory requirements - Create 1 A3+ print using screen print & any additional traditional print methods informed by the brief.
Timescales - 2-4 weeks
7. Fitness & diet research brief - http://sda.thersa.org/en/challenge/rsa-student-design-awards-2017/phase/rsa-student-design-awards-2017/track/the-good-life-2-0-en
Background - Conduct a body of research into fitness and diet. Explore issues within the industry and produce a create solution. (Fitness & muscle building is 30% exercise and 70% diet and often a fitness diet is strictly focused on eating large amounts of meat based protein. This makes the idea of serious fitness seem confusing, daunting and hard for vegetarians & vegans. Theres a lack of guidance on diet and fitness aimed at the market and its something that needs to be addressed.)
Audience - Vegetarians & vegans interested in fitness.
Mandatory requirements - Produce a body of research & apply a creative design solution relevent to the research. Collect research etc and evidence all progress on blog.
Timescales - Longer brief 1 month +
8. Hand drawn type/mural design
Background - Use this as an opportunity to learn new skills from industry professionals or collaborate with others. Contact relevant practising designers and consider contact on course and cross course as larger murals could be a multiple body job. Contact possible companies and places to put the mural (bars, restaurants, youth clubs etc.)
Audience - The audience will be dependent on the site that the sign/mural will be painted onto.
Mandatory requirements - Consider typeface, lettering, illustration. Create a physical mural or sign painted design preferably for a specific business/cause.
Timescales - Contact & research - 1 month - production - a few days
9.
Background - The Mansion - Roundhay park, Leeds is an upmarket restaurant that provides high standard dining and cocktails & wedding receptions. On a recent visit I noticed the complicated & informal menus and overall branding does not represent them well as an upmarket establishment. This brief is to re-brand them and create a simple, effective and up-market feeling menu. Consider stock and production methods that will effect the overall tone of voice.
Audience - Couples looking to get married, people looking for a high price & quality dinner & 30+ people
Mandatory requirements - Produce an overall brand & physically produced menu.
Timescales - 1 month
10. Skate brand & editorial - See Vaporwave - https://www.youtube.com/watch?v=PdpP0mXOlWM - ethically and environmentally considered - deck made of recycled material?
Background - Produce a concept for a new skate brand, producing boards and clothing/merchandise that is both ethically and environmentally considerate. These considerations should inform each and every design decision made.
Audience - 15-25 target audience, specifically an audience already interested in skating, clothing can be cross audience to non skaters. Audience should be interested in being considerate to the planet.
Mandatory requirements - Create an overall brand plan, logo, colour scheme, aesthetic. Also produce a minimum of one deck design and one t-shirt design. Consider promotion that includes the information about environmental considerations.
Timescales - 1-2 months
