~ LEVEL 6 work ~

TRYING TO FIND ME?

All extended practice work is on the following blog - 
http://i-glazzard1417-ep.blogspot.co.uk/

TRYING TO FIND ME?

All extended practice work is on the following blog - 
http://i-glazzard1417-ep.blogspot.co.uk/

TRYING TO FIND ME?

All extended practice work is on the following blog - 
http://i-glazzard1417-ep.blogspot.co.uk/

TRYING TO FIND ME?

All extended practice work is on the following blog - 
http://i-glazzard1417-ep.blogspot.co.uk/

TRYING TO FIND ME?

All extended practice work is on the following blog - 
http://i-glazzard1417-ep.blogspot.co.uk/

TRYING TO FIND ME?

All extended practice work is on the following blog - 
http://i-glazzard1417-ep.blogspot.co.uk/

TRYING TO FIND ME?

All extended practice work is on the following blog - 
http://i-glazzard1417-ep.blogspot.co.uk/

TRYING TO FIND ME?

All extended practice work is on the following blog - 
http://i-glazzard1417-ep.blogspot.co.uk/

TRYING TO FIND ME?

All extended practice work is on the following blog - 
http://i-glazzard1417-ep.blogspot.co.uk/

TRYING TO FIND ME?

All extended practice work is on the following blog - 
http://i-glazzard1417-ep.blogspot.co.uk/

TRYING TO FIND ME?

All extended practice work is on the following blog - 
http://i-glazzard1417-ep.blogspot.co.uk/

~ Physical type - Hyde Park Pub - Aesthetic inspiration ~

I am going to add to this blogpost throughout my research. It will include visual/aesthetic inspiration and prompts to be used when thinking about initial sketches and the final design. I want to explore both illustration and typography based, mixed media designs. Artists who currently capture my eye include; Camille Walala, Keith Haring, Kate Moross, Benjamin Craven & Supermundane. 

~ Physical type - Hyde Park Pub - Brief ~

First thoughts - Although mural design & signwriting are new design process' for my personal practice I have a lot of experience with illustration & typography based design. I will need to consider research into the history of the pub and surrounding area to ensure the design is both aesthetically pleasing and well informed. The aesthetic outcome will need to be directly informed by my own style and abilities as a designer but it is the concept that will be informed by research, audience and client preference. 

~ Physical type - initial exploration ~

Hand drawn type/mural design

Background - Use this as an opportunity to learn new skills from industry professionals or collaborate with others. Contact relevant practising designers and consider contact on course and cross course as larger murals could be a multiple body job. Contact possible companies and places to put the mural (bars, restaurants, youth clubs etc.)

Audience - The audience will be dependent on the site that the sign/mural will be painted onto.

Mandatory requirements -  Consider typeface, lettering, illustration. Create a physical mural or sign painted design preferably for a specific business/cause.

Timescales -  Contact & research - 1 month - production - a few days

I wrote up my brief as an outline; the goals of which were to create something physical that used my typography, illustration and design skills. Having something like this public facing will have a huge impact on my practice as a designer. It well let me express my personal practice, style/aesthetic and hopefully lead to further work that features a similar physical format element. 

Research sign writing - "Hi there, I am currently studying my final year of graphic design at Leeds College of art. I have always been interested and passionate about hand drawn type and the idea of sign writing really interests me. I wondered if there would be any possibility of me being able to do an internship with you? I am keen to learn techniques, methods and more from the best, Izzie" - Send to sign writing companies for possible collaboration.

Bars -
Northern Monk brewery
Welly/FRUIT
Key Club
Original Oak
Assembly street arches 
Contact the council?
Piper

http://www.independentleeds.co.uk/blog/hello-and-welcome-to-leeds-the-nathan-evans-mural-journey/

After doing some initial idea production and research I contacted a few sign writers around the UK in the hope of further contact, conversation & advice from them on how to run a successful physical design practice. 

From the few I contacted and heard back from it was relatively a similar story. They were seeing a gap in the market for signwiritng courses but were unable to take on apprentices as their practice was usually solo or family orientated. The pursual of this brief as a possible internship avenue is still possible but seemingly less and less likely so I felt it was time to take a new direction. 

I knew that physical typography and mural design was an area I am hugely interested in. I decided to edit the brief into a longer one that ran throughout the year made up of smaller mini briefs. Each either live (working with bars, clubs, buissness') or personally set to practice and produce work to display in my portfolio. 

~ 6th Posterheroes Social Communication Contest - Research ~

The judging panel is made up of Mario Eskanazi, Bravo, Jeykll & Hyde & Valeria Bucchetti. I want my design to both be informed by the social issues discussed in the brief but also the visual/aesthetic preferences of the judging panel; as if won this could be a great source of self promotion for my personal practice. By doing some brief research into each judge it will help me establish an idea of the style of work they may prefer to see. 

Bravo

Minimal, colourful, lighthearted, playful, type-based, limited colour pallets.

Mario Eskanazi

Colourful, playful, positive, type orientated.

Jeykll & Hyde

 Minimal, cooperate, type based

Valeria Bucchetti is an Italian graphic design tutor in Milan; I was unable to find examples of her work.

One thing I found to be a common denominator of all the judges was that they all used type in creative and bold ways within their design practice. This is something that is difficult as you need to manipulate it in new ways to stand out & intelligent ways to make it relevant and well informed. I think however it would make my design stand out and well considered if I tried to use as much type and less focus on images within the design. 

Previous winners

Last years competition brief was to produce posters promoting organic and local produce/food. 

Using photography and the manipulation of 3D objects within a design. Grabs attention, not been overdone, individual design process that cannot be replicated. 

Illustrative style poster. Appealing, simple, bold and straight to the point in its effectiveness.

Right to love

The most important body of research I need for this brief is into the topic of the competition itself - Right to love. As this research will directly inform my design decisions. Related topics are...

- Gender

- Race

- Nationality

- Religion

Due to the recent media coverage of homosexual prejudice following the tragic Orlando shooting it seems currently most appropriate to focus on the topic of Homosexual relationships. It is also a topic personal to me so I am aware of queer culture and the issues the LGBT community face when wanting the right to love. 

The idea of the nuclear family by definition is a man and a woman who is married, living and working with their biological children. This completely excludes the idea of a homosexual family being healthy and normal. Homosexuality is not something that is really discussed even at young ages within educational facilities (not part of sex & relationship education at school). Many young LGBT individuals are not exposed to positive examples of homosexual relationships and families. It would be interesting to try and produce a poster that address' this issue or includes imagery of a homosexual family set up. 

United Colours of Benetton are known for their poster campaigns and their support of homosexual & inter-racial relationships. They use clear and bold photography that instantly portrays the desired message. 

I did some research into key movements within the gay rights timeline. From Stonewall riots to the new legalisation of gay marriage in the UK and the US.

Idea - mariage form style poster (photographed)

- gun shooting love

- tattoo

Mario Eskenazi Mario Eskenazi

~ 6th Posterheroes Social Communication Contest - Brief ~

As a starting point for the final year I am taking on a small week long brief.

The brief

The international communication and social graphic art contest Posterheroes has launched its sixth edition. After facing the brief related to food intended as cultural and social topic, this year Posterheroes has chosen to deal with the right to be a couple, without any restrictions of gender, sexual orientation, nationality or religion.

The right to love, regardless of gender, race, nationality or religion, has become, over the years, a basic statement that means freedom of expression and human equality. However, this important aknowledgment is still far to be extended to the entire globe: some cultures, communities and nations are still struggling to obtain equal rights and freedoms.

The new edition of Posterheroes asks the creative community to tell about love and right to love in the world, to spark a debate on the right to love and on the meaning of being a couple.

Creative people around the world are therefore called to express their sensitivity and their ideas through the creation of a graphic poster 50x70 at 150dpi (2953x4134 pixels), max 5 MB, vertical layout, JPG or PDF format.

There is no entry fee.

Eligibility

There are no age, nationality or profession limits, the contest is open to all graphic designers, creative people, illustrators, social communicator, world-changers.

Prize

The international jury will select the 40 best posters, which will be included in the initiative's catalogue and will be part of next exhibitions and events organized byPLUG after the end of the contest.

Deadline - October 1st

~ 10 Briefs - presentation ~