Thursday, 8 January 2015

Presenting studio brief 2

I wanted to create a publication/booklet to present my research and began on this design. (It later became apparent I didn't have any way of printing it so it turned into a digital presentation instead which I now think was actually more appropriate)

I previously decided I wanted the colour scheme to be based on swatches I had taken from one of his drawings, the pastel colours were really nice and calming and flowed well throughout his work. I just needed to come up with some sort of style for the layout of the design. 



I came up with the title 'does this offend you' as I thought it linked together Egon Schiele's work and the research I had done into peoples ideas of nudity. This first layout was pretty randomly put together and didn't seem very appealing. I had tried to make things uneven but it looked strange. I chose Futura initially as I thought the modern sans serif look to the font was a nice contrast to the traditional expressionist art.


I even tried a variation of the design with the image pink but I think the painting lost its quality when I did this and it did not improve the layout.


This was my next design, I cut out the text and covered most of the image, leaving what would be considered as the most offensive part visible. I liked this design more than the others but it seemed wrong to cover parts of the image as it didn't communicate the full idea behind it. 


This next design I actually liked quite a lot but something still seemed wrong, it seemed over complicated and like the type wasnt clear enough.


I tried this variation to make the type stand out more but I decided it needed to be much simpler. 


I looked on its nice that for inspiration and came across this design. It initially caught my eye because of the pastel colour which I felt was similar to the style I was going for. I loved the serif font, the high contrast in weight it has makes it modern and sleek looking but very classy. I loved the whole layout and simplicity of this design and took inspiration. 


I chose Bodoni for the typeface as its often used on fashion magazines and brands and I think it shows that even though theres nudity its still classy and not just simply pornography. I went with the same central image layout as the example I looked at. I added in a sentence briefly telling you what it was about at the bottom also. For the body text I decided to use Helvetica light, this kept it easily legible and it didn't clash with the bold title font.


For a lot of the 20 images I created double page spreads, the idea being it would be really bold and large when presented and could maybe shock people. 


This is my first fact double spread. I decided to use Bodoni for the titles throughout the whole presentation so it all flowed nicely together. I used central text as I liked the really simple idea of everything being even. I created large margins at each side of the text as I liked the large empty space it created, it looks minimal and breaks up the information.
















I carried the same theme and layout through the presentation and was really happy with the overall result.

It came to the presentation and one big thing I had forgotten was that the brief said '2 minute presentation' and id written way more than I should of done. I went through each slide and chose a sentence from each that I thought was interesting.

The feedback I got was that it was clear id done very in depth research and collected a lot of information but next time to remember the time limit and make it shorter. I was also told that for the next brief when it needed to be turned into a book to choose the most interesting things and make it into something people would find interesting to read the whole thing without it being daunting.









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