For studio brief 4 we had to take our research from briefs 2 and 3 to write our own brief that solves a problem and ends in a product design concept. My problem was that people are wary of trying practicing nudism for many reasons. When looking further its the younger generation thats most wary. The pressure to look 'perfect' is scary and people just don't know enough about it. This is my brief I wrote for this problem.
Studio brief
Naturist/nudist culture has become somewhat old fashioned and associated with older generations. Your task is to create an informational guide/package to encourage the younger generation (18-25) to try it.
Background/Considerations
-Look into nudist culture and the 'rules'
-Consider the target audience when choosing a design aesthetic
-Consider the reasons the audience may be wary of trying nudism
-Consider where/how the final product will be distributed
Mandatory requirements
Produce research into the subject, an informational leaflet and appropriately branded items to complete the package.
Deliverables
-Blog posts
-Design boards
-A fully designed concept of the final product and packaging
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