~ Leaflet design research - design process - OUDG504 ~

I started my research browsing Google, Pinterest, Tumblr and a few design sites for leaflet inspiration. Most of the examples that came up used standard one sheet with one or two folds or just added staples and multiple sheets (pretty simple). But I wanted to enhance my design by creating something a little different about it. Considering the content is on the design process and is to help and possibly inspire the audience I felt the production should be more inspirational and outgoing. But more ambitious projects always throw up more problems along the way that I will need to consider.

http://www.creativebloq.com/print-design/make-your-brochure-design-stand-out-11135166

I came across this article on ways to make your leaflet and brochure designs stand out more. One of the suggestions was to fold your leaflet in an interesting and unusual way to grab people's attention. This is a simple choice that would be too over costly as other methods such as gloss and foil finishing on leaflets. This idea may throw up issues with which print company you could use though, most commercial printers offer standard folding but the more tricky folds are not available. But luckily art specific print houses offer much more intricate folding projects so pretty much anything can be possible.

Another suggestion is tabs; tabs make navigation really easy and as shown above can enhance the interesting range of stock possible massively. The only downside is they need to be bound which would increase production costs. Despite the downside this approach could fit well with the content considering its split up into around 5-7 specific steps that would be effectively split up with the use of tabs.