~ Collaborative practice - fortune favours the brave - research ~

As I am the graphic designer out of our group it makes most sense for me to take responsibility for the overall identity and packaging design for the brief.

I began this task by doing some research into inspiring packaging solutions that capture attention and inspire people creatively (making them brave). One consideration I need to keep in mind when designing the packaging is the final production; it will be screen printed so to not overcomplicate things I will aim to stick to 2/3 colours maximum. 

- Clean and simple 

- Minimal amount of colour

- Appealing and fresh

- Not confusing and over complicated

- Informed and appealing patterns 

- Bright colours that capture the eye

- Clear brand with slight differences between variations

- Interesting net format

This design I found particularly inspiring as they've used icons to display the theme of the brand. This is a concept we could apply to our campaign by creating icons that express the brave/creative nature of the packages. 

It's also inspiring as they've used an overlay print technique that we could apply effectively by screen-printing the packaging. It's something that would be most effective when using this print method and would show off the hi-lights and nature of the ink.

Not Another Bill is a company that also offers a monthly subscription of well designed/aesthetically pleasing gifts/home objects. The subscription is definitely aimed at a design conscious audience that are creatively aware and looking for a certain aesthetic of gift. Considerations need to be made that the packaging for this is effective and appealing to the market; but our campaign outcome needs to stand out from this.

Effective example of illustrative artwork combined with branding to effectively package.

List of icons relevant to our campaign...
- Pencils
- Paintbrushes & paint pallet
- Print equipment
- Art equipment (relevant to the package contents)
- Hands
- String 
- Happy artist faces
- Calendar symbol
- Paint splashes
- Imagination bubbles/speech bubbles
- Scissors
- Mug of coffee

Simple example of vector style art supplies.

Our idea is to produce both illustrative hand crafted icons (by Jazz) and more simple vector icons (by me) that represent the contents and purpose of the box. These icons can then be overlaid on top of each other to effectively combine both styles and effectively create an appealing creative aesthetic. 

Example of a feel good, inspirational design; talks personally to the audience.

These are examples of packaging made up of separate bespoke sections. This is something that could be applied to our idea as each element of the subscription could be in a separate part and make up a bigger shape.

http://www.minieco.co.uk/paper-gems-new-templates/

Possible references to interesting nets for packaging.