We began our research by creating a mind map showing the deliverables, possible outcomes and possible target audience for the brief.
Our first decision on this was to have the target audience being college (and possibly high school) tutors for the benefit of the pupils. This decision was based on personal experience as I feel when I was at college bravery was never encouraged. Often digital work was the only thing that ever took place with no encouragement to leave the screen and physically try something new. This is something we will try combat within our brief; the aim being to get teachers delivering lessons teaching physical creative skills that are interesting and different for all.
Possible ways this could take form include -
- Interactive digital platform where lesson plans and tutorials can be delivered
- Book/zine series
- Events pack
- Campaign/lesson pack
- Inspiring film (alike the art documentary Made you Look)
We felt each decision we made for the design and outcome of the final product needed to be 'brave' in itself to further inspire the tutors to really push their students and inspire them. This lead us to the decision to create something physical rather than digital as its much more engaging with all involved.
Our idea is to create a package for teachers (graze for art teachers); the pack will be a monthly subscription featuring a different 'lesson' or activity each time. Examples of activities include book binding, sculpture, printmaking etc. for the purpose of promoting learning new creative skills away from the computer screen.
We want our pack to be screen printed, this again is more brave and hands on method of production than digital printing. It also reduces our production costs at the prototyping stage and allows us to explore a range of interesting stock choices (as you can screen print onto pretty much anything).
Next we used the first idea of book binding to come up with a list of things that would be included within the pack.
- Illustrated guide to the activity (make the most of Jazz's illustration skills and appeals to creative people on a visual level)
- Enough materials for the teacher to practice and demonstrate each technique to their class
- Stickers- to give out as encouragement for students (be brave)
- Theme cards
- Stock - for the front covers of the book (include a limited amount as we cannot provide the materials for the full class)
- Thread - its small so we could easily provide this as part of the pack
- Poster encouraging bravery and showing the technique - this could be put on a classroom wall so students could do the activity again without the teacher going over it
This is an example of a Tate gallery teachers pack we found; as you can see the design is purely type, with no colour which is not very interesting and engaging. If the information given to the tutors is dull you cannot expect it to be translated to the students in an interesting way. We aim to introduce it to the tutors in a fun and colourful way in the hope it will brighten the students learning experience overall.
These are two examples of existing monthly subscription box's; Graze and Lucky Dip. They provide a small treat for people each month and are really popular. We basically want to take this concept and aim it at the target market of teachers in the creative departments.
The initial thought was to design a box pack in a similar form to that of Graze; but with added depth to allow for the mass of materials included within.
But with further research into packaging nets we felt a more brave approach would be better informed by the brief so the use of a less common net is appropriate. We came across this triangle shaped box, its much more interesting than the standard rectangle and hopefully will encourage both tutors and students to think 'outside of the box'.
The next step was coming up with a name for our campaign we explored relevant words to the brief and the design decisions we had made so far...
- art
- design
- brave
- courage
- brave'art
- different
We came to decision that 'BRAVE' is a perfect solution for the name. It's short, snappy, easy to remember and directly informed by the brief/purpose of our product.
We explored some possible typefaces for the branding/logo of our campaign; it was important to choose something different that isn't overused within the creative industries. The experiments above are with the typefaces; Futura, Apercu, Cooper and Bluu.
Then came the idea that the typeface and the format of the packaging could have some relevance to each other and the 'A' could appear as a triangle.
This lead us to this typeface; I personally designed this typeface which means it would be completely bespoke to our brand. It's an adaptation of Helvetica and was designed to show a tribal theme; the connotations of this typeface definitely are bravery making it a perfect and informed choice.
I adapted my typeface using the letter 'V' and turning it upside down to create the 'A' character as a triangle so it becomes iconically linked to the packaging. The letter 'V' has then been standardised (back to Helvetica) so the triangle has maximum impact. The addition of the full stop within the title is also a conscious decision, it becomes much more of a bold statement; this is also the reasoning for the use of capitals it has more connotations of bravery than standard lower case type.
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