Ways of presentation - Studio brief 2 (OUGD405)

I now have 2 quite solid ideas for this brief, but part of the brief is the 2 minute presentation to be created on the topic.

Ways to present

• Pdf/powerpoint presentation
• Video/animation
• Leaflet/editorial
• Poster
• Flash cards
• Design boards 

I think doing a PDF digital presentation could be the easiest way to present for this brief. But I like the idea of doing more of a challenge. I think creating a leaflet/editorial could be really fun and interesting. Id have to make sure the pages and text would be large so I could stand and read from it. I could also create a few to be handed out so people could look through whilst I present. I find physical presentations much more engaging than digital ones, something you can hold and touch is much more interesting to me.

For inspiration of an overall style for the presentation I looked at editorial design. I found this image above that I like because of the colour scheme. The white, black and salmon pink colours are really appealing to me. I also like the use of contrasting bold and light weight fonts, its very attractive and could inspire my design. 

I really liked this editorial design because the massive amount of negative space is really attractive. I love the minimal look and it means you have to keep it to the main points and don't end up going off on a tangent. The serif font is interesting but not overly decorative so it keeps up the minimal look.

Rather than the overall aesthetic of this design being inspiring to me it was the hand drawn type that caught my eye. I would love to experiment with creating the titles for my design in this style. 

I found this image of a duo tone style double spread. The blue duo tone image matches the text colour and looks really simple and effective. I could use this style for the antique shop idea in particular and it could look really effective. 

If I was to go with the Egon Schiele idea for this project I could take swatches like you can see above from his artwork to create a colour pallet for the rest of the design to make sure its compatible and complementary.  

I have decided to go with the Egon Schiele concept for this project as I did some research into antique shops in the area id realistically be able to explore and there isnt that many interesting ones, most are quite run down and just seem like regular charity shops. If I had the transport to explore a larger area the other idea could of been great. 

Ideas process - Studio brief 2 (OUGD405)

I thought the easiest way to develop my ideas was to use my original list of things im passionate about and come up with obvious solutions.

Something I am passionate about is food and cooking, a way this could relate to 100 is the 100's of strangely shaped vegetables out there and how they fascinate people, I think its quite an interesting topic as it all links in with things like food wastage and hunger.

Next was art, which is such a general subject. One of my favourite artists is Egon Schiele, he is such an insanely interesting person to read about as he completely pushed boundaries with his work, it even lead to his imprisonment. This could be a really solid idea as I could use his massive collection of portraits of people nude as the subject and there is so many interesting facts and opinions I could find on him.

Next geometry, as a subject related to collections this could be pretty hard to do. I think I would find it really interesting but it wouldn't be to everyones taste.

Well directed film, its a great passion of mine but it seems like a rather self opinionated topic as not everyone would agree with what films are good. So I wont take this idea any further.

Vintage items, I think this could be a really interesting subject! People collect old items all the time and theres loads of shops that are dedicated to antiques. I could even do a collection of photographs of quirky places that have collections of antiques and some of the things I find within them which could be really really interesting. 

General design, as a topic for this I wanted to avoid design as people say a designer that does work about design is a boring person.

Lastly social science, this is a topic I enjoy reading about but isn't a topic I feel could relate to the concept very well.

So my first solid idea for this brief is to do it on Egon Schiele and his massive collection of portraits of people masturbating in particular. Its a topic that got him arrested at the time as people had never publicly drawn and displayed such images and its still a huge taboo in modern day society. There is so much interesting information I could find on this topic to present to people.

And my second idea is to take photos of the exteriors, interiors and quirky items found in antique shops local to me. I could use facts about these shops or certain items possibly sold in some of them. And im sure it would be easy to find opinions on this topic.

100 -Studio Brief 02 - Design Process - Research (OUGD405)

For this brief we have a concept of '100', working with this idea we need to collect, research and record a body of work to do with a certain thing. The idea for the research point could come from our own passions, interests and opinions. The idea is to show our creative voice and opinions in real things within the creative industry. The final for this brief must consist of 20 facts, 20 opinions, 20 words, 20 statistics and 20 photographs put together into a 2 minute presentation.

Initial ideas

I am passionate about, music (live and vinyl), home cooking (cultured), art (specific artists), graphic design, geometry, well directed film (foreign film, baz luhrmann), vintage items (typewriters), design in general (architecture, clothes, interior), social science.

It was suggested we could document a collection of something that exists, either our own or someone elses? I have a personal vinyl collection but I thought it seemed overdone and too obvious. 

I decided for inspiration and maybe just a bit of a laugh to look at some strange collections other people have.

This is someones disgusting navel fluff collection. Its not inspiring my own collection but it shows people collect some really bizarre things.

A girl called Becky Martz has a collection of more than 7000 banana labels which is insane! In high school my art teacher actually collected fruit labels and stuck them allover his desk so its something thats not rare. I love the tacky design of these labels, the garish colours are so interesting. 

I saw this collection of fortune cookie slips which I thought was really cute. I love little notes and things from people saying nice things, theres nothing more heartwarming.

Vinyl frames (OUGD405)

I had already created my design for the 12 inch vinyl frame and next I wanted to continue the same theme but for 10 and 7 inch frames.

For this design I used similar imagery so they could work as a set but cut parts of each vinyl out so they made up 'Urban Outfitters', I wanted to create a really messy kind of collage look as it goes pretty well with the quirky indie brand of the shop. 

And lastly because the 7 inch frame would be a lot smaller I decided to just use one vinyl and section it out on photoshop to make it look like it was shattered. I also added a texture on top of it to make it look worn and the fade so it worked with the other two designs. I think this is my favourite out of the three designs and I am considering doing some more similar ones and seeing if they might look better in place of the others.

Photo frame production (OUGD405)

I was feeling pretty stuck for ideas so I asked some people for their advice on my ideas so far. It was suggested I look at the word organic. I did a mind map and came up with the idea of possibly creating patterns with vegetables.

This is my first attempt at creating a pattern but it just didn't look good at all, I didn't have the right things or ways of photographing it.

I decided to create my images for Urban Outfitters frames and I tried the initials in vegetables but it still looked rubbish.

I then moved on to creating the words out of things I could find around the house like the experiment above made from sticky notes.

So to do some further research I went to the Leeds Urban Outfitters store and saw that they sold vinyls which is something I am personally really interested in.

The best thing was they also sold photo frames for displaying vinyls. This gave me the idea I could create the backing paper for these as its something im interested in!

I started out by photographing the most interesting looking vinyls in my personal collection. I then used Photoshop to edit out the backgrounds so they could be moved around onto a clean white one instead.

Once I had all the vinyls with transparent backgrounds and easy to move around I had a lot to play around with composition wise. 

But first I wanted to give the vinyls more of an edgy and 'grunge' look to them to show the style of the shop. I used photoshop to fade the saturation and contrast to make them paler and I think this vintage look is effective for the style.

Above is my first final outcome. I reduced the faded look a little so the vinyls stood out. I added the text urban outfitters in between them, the text isn't very legible which I don't think is a bad thing as it shows the quirkiness and strength of the brand. I also included the size of the frame at the bottom (made for a 12inch vinyl).

I also played around with adding a texture and using overlay on Photoshop but it reduced the fade and was less effective than the other design. I decided for the other two designs I could make them for 10inch and 7inch vinyls.

Further photo frame research (OUGD405)

So far I had looked into photo frames from random shops, I wanted to also look at shops I actually liked myself so possibly the target audience would be younger people and more direct, this way I could possibly have more fun with the designs.

I looked at Urban Outfitters, they used interesting type and pattern for this design which I really like, its simple and attractive to a younger audience definately. I could try something using simple pattern and maybe use photographs as textures?

This is a design I particularly liked, the really random pattern caught my eye instantly, it could be great to do something similar.

This is another Urban Outfitters design I really liked, I loved the silhouette idea and its definately something I could easily apply to photography.

The next place I looked at was Laura Ashley, they used really subtle colours and beautiful floral patterns, It could be interesting to try draw my own pattern?

Next Paperchase, this design I liked the really intricate and simple geometric design, it reminded me of cosmic star chart designs. This lead to me thinking I could photograph the sky and possibly overlay patterns like this.