We began our exploration of this brief and it's possibilities by starting creating a mind map around "social change". It allowed us to explore all of the possible avenues that could be researched into and we could effect with a design campaign and treatment.
From the initial mindmap we created a more direct one around 'inequality' as this is the area I find most interesting and appealing for the outcome of the brief. We began to loosely outline some possible solutions to the issues surrounding inequality within society.
For this crit I displayed these images and a brief explanation of my concept and design experiments so for for 'fluid'. I also included some questions for people to answer about my outcomes so far.
1. What areas of this issue should be discussed in schools?
A. There has been a lot of development around the idea of identity and the labels that are attached. Whether pronoun use or the introduction of terms such as cis male/cis female (rather than biological).
B. Conversations that raise awareness of the transgender community from a young age
C. How it's okay to feel confused. Awareness from a young age will help a lot of people!
D. The mental side of things - how a lot of people feel out of place in their body. Ru pauls drag race?
2. What deliverables would be helpful/appropriate?
A. Maybe a 'how to' guide? Or maybe there isn't a set way?
B. An online campaign
C. Print, series of posters
D. Leaflets to leave around schools/colleges
3. Do you think the aesthetic so far is appropriate?
A. Looks a bit like a health campaign, maybe make it more fun but still informative? Illustrations better than photos
B. Like the logo. Wondering if the supporting imagery could be even more direct.
C. Maybe if your forgetting a younger audience you could make it more friendly?
4. What questions do you personally have about the issue?
A. How do people actually change gender?
B. Id be keep to see people discussing the issues surrounding this in terms of trans people and their increased chance to be abused or even murdered.
5. Other comments
A. Maybe pick a target audience? Kids, young adults, older people? Maybe a collection of outcomes for different target audiences? Kids may want to know different things to adults etc.
B. Lena Dunham's women of the hour podcast touches nicely on some of the areas surrounding gender and identity.
Notes for myself after this feedback
- Maybe the approach could have some serious outcomes that are informational? But also some more fun and laid back outcomes
- Make a zine/publication with illustrations, this could target a younger audience and engage with the audience on another level
- It's clear before further development I need to do more research into the topic to fully understand the issues in order to create solutions
- Consider multiple target audiences and the different outcomes for each
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