Thursday 3 March 2016

~ Responsive - collaborative practice - fortune favours the brave - packaging design ~


At this point were still unsure of a format for our packaging as each decision we make will effect the contents, price, producibility of the finished package. Above shows the simplest possible design we could go for in terms of time, cost and production. 





These designs show an idea we came up with to produce four small boxes that could each house a different set of materials within the package. The layout allows for a hole in the middle of the set that could hold something or just stay open for aesthetic purposes. Both me and Jazz sat and created the nets for each completely bespoke box format for this design so it can be a possibility for the final design. Using a bespoke size of box is informed well by the brief as its different and brave; but it would effect what we put inside each one and could be difficult to produce (especially conceptually on a mass level).











From the list previously decided Jazz illustrated a selection of icons to be used as the pattern for the packaging and overall brand identity. 


I vectored selected illustrations from the selection to become part of the pattern design that will appear across the packaging. I also created some simple (smooth style) illustrations to overlay Jazz's. The illustrations will be split into two colours that will then be screen printed on top of each other; the screen print process and ink allows for illustrations to overlay each other so both can be seen simultaneously. 


For the purpose of ensuring the entire box is printed with the icons I created a large surface pattern. This can then be screen printed directly onto the boxes. 



For this i've separated the files into two separations that can be matched up using registration marks during the print process. 


I created these mock ups of how the pattern could be applied on different variations of packaging solutions and deliverables. 




Continuing with the overlay theme i've designed a simple welcome letter for people newly subscribing to BRAVE that explains the idea behind it and the ethos.





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