~ Product range distribution - design research and initial ideas ~

Now i've produced my logo design I need to consider the different platforms the campaign should consider and deliverables to create. My initial thoughts are...
- Website
- Social media platforms
- Posters
- Stickers/badges
- T-shirts and other merchandise
- Manifesto publication/booklet to introduce schools/institutions to the campaign

Due to the campaign being partly informed by the work of Stonewall their poster designs seem an appropriate place for initial research. Their whole campaign is purely typographic to avoid any confusion; it's a confusing topic as is so clear and bold explanation and statements are successful.

Once again this design is successful due to its simplicity and typographic treatment. It shows that the wording I choose to use within my campaign will be the upmost important. The letterpress treatment is appealing in terms of my campaign as it will be very "do it yourself" so traditional print methods will be considered.

One of the biggest issues for transgender and gender non conforming individuals is which toilet to use in public. This example of a sign in Bristol university toilets is a brilliant way of tackling the issue; rather than building new toilets, encouraging people to choose which they feel most comfortable using. This gives me the idea of creating alternative toilet signs for schools, example - Girls* *non binary welcome in comfort.

http://www.ranker.com/list/list-of-famous-transgender-people/famous-gay-and-lesbian?page=3&var=5    (example of famous trans people for inspiration)

These are some initial design experiments I did in terms of an online campaign /web persona/ support system. I decided to go for a sleek and minimal layout with simple boxes clearly sectioning each article and element. For something informative it needs to be easy to navigate. 

This is an example of an initial poster design sticking with the same minimal and straight to the point approach. 

Pro's of a simple and serious design 

- easy to navigate and understand

- shows the seriousness of the topic

- looks professional and a trustworthy source

- can be effectively spread out across all forms of media

Con's 

- not aimed at a young audience or an older one who may not be tech savvi

- illustrative elements could make it more light hearted and friendly

- could risk looking overly serious and almost medical