“...one’s self identified gender is necessarily more legitimate than the one that is rather naively assigned to them by others.”
-Julia Serano, Whipping Girl, (2009)
Even when searching for clear pro-nouns on Google theres a lot of complication and no real explanation; it's unlikely most people will of heard of most of them unless they're directly effected by gender binary.
As i'm aware transgender is being born the opposite gender; male in a females body or the opposite. You can also be gender non-binary so you fit neither female or male but somewhere else on the spectrum; this is where things get very complicated as you can be completely non-binary but still label yourself and have specific pro-nouns you wish to be referred to using. Cis is being satisfied and happy identifying as the gender you were assigned at birth.
The most important thing I took from this research is that when meeting new people you should ask their preferable pro-noun, non-binary genders are not recognised in most circumstances but its important to recognise them. It also makes it very clear the lack of information and support out their for people who may be confused and questioning their gender.
I came across the concept of producing stickers that people could write their pronouns on like the first day of school when you write your name, this could be included too. The concept is strong as it would completely break down any barriers about gender straight away before it could become an issue; maybe an ice-breaker session that celebrates LGBT differences within schools would be massively helpful for teens.
The only thing I managed to find on young transgender children is this book called I am Jazz about an MTF child. It seems the issue of transgender children is something very new that parents are very afraid of. Possibly this means my campaign should focus on teens to offer them support as they discover themselves.
http://www.stonewall.org.uk/
For my campaign i'd like to propose that in theory its something that could be pitched to Stonewall and actually produced and used within schools. Their current poster campaign is effective but doesnt offer a lot of obvious support for young teens that are un-aware of where to look for advice and help.
Although the campaign would run alongside Stonewall as a collective body as a campaign I want an individual and recognisable name. After looking through research and key words to do with the subject I came up with 'fluid'; fluidity is something at the heart of all gender discussion as it enforces the idea gender is not a two sided thing but a spectrum. I want 'fluid' to become a platform (digital/app) for advice and inspiration for teenagers; I also want to create physical media that could be sent to schools to encourage open discussion about gender.
Branding for fluid initial ideas
- a fluid shape
- water effect? liquid?
- flag (symbolic of equality and pride?)
- type based logo
- negative space logo
- wavy lines to suggest movement
- colour - my initial idea is to use the colour identity used by Stonewall so if the idea was pitched to them professionally it could work collaboratively with their current aesthetic
This is my logo design for the campaign. I took the idea of a circle being confiding and constricting and warped it into something more 'fluid' and out of the boundaries. I decided to use lower case Futura as the font as I see its clean geometrical construction to appear as friendly and approachable which are important for a campaign of this nature. I've used the same red as the Stonewall branding; this concept is something i'd like to pitch to the charity as a branch off campaign from/funded by them.
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