Friday 8 April 2016

~ Collaborative practice - collateral & box production ~






Due to our publication being a standard A5 format/size we decided the easiest thing to do was produce a simple format box that would accommodate this. This allowed us to spend more time on the final production of the box and would allow for ease of mass production in theory.


We cut and marked out all the dimensions and folds of the box before screen printing the design onto to it to allow us to align the prototype as well as possible. This is something that in industry would be printed first then cut but in this initial instance is was easier and more logical this way round.


We colour matched the screen print ink as best as possible to the coloured stock we chose to use for the publication for brand consistency.  




Due to the larger screens being unavailable we had to settle for an a3 screen for both separations this meant parts of the box were not covered by the pattern. In mass production this would not be the case; it just meant when filming the final product we needed to show the printed parts.


We printed blue before red to allow both to be clearly visible which was successfull.


We used a thick card stock to allow the box to be sturdy enough to be not damaged in the post as this would be the final packaging to be sent. The stock wasn't ideal and this is something that we would in hindsight change to a slightly thinner one as when folded a few splits and crack appeared; but for a prototype and presentation this was successfull enough.



As you can see we measured the box dimensions so the base was slightly larger than A5 to allow the posters, letters and publication to fit nicely and also allow the seal flaps to fit comfortably within the box.



I produced these two simple and bold posters for the teacher receiving the pack to place around their classroom to reinforce the overall bravery message to the students. Once again using the symbols Jazz and I designed to keep the entire package consistent.


We also produced stickers with the overlaid icons on; these could then be awarded to certain pupils who excelled within each task given as part of the programme. 


I decided because our final produced box had some slight imperfections due to the thick stock that I would create a Photoshop mock-up of what a mass produced version would ideally look like. I also produced a bag that could be used when the business took off and the packs could potentially be sold as one offs in specialist art shops.




Lastly I created this introduction letter; this informs the new customer of the overall idea and purpose of the package and how to use it. 


This initial prototype mock up was based upon bookbinding so within the box we included helpful tools that the tutor could use to practice the skill themselves before teaching it. We made sure once again that the contents was mostly blue and red to keep the brand consistent. We included...

- Thread
- Scissors
- Pens
- Bone folder
- Needles
- Pin cushion
- Introduction letter
- Tutorial publication
- Stickers
- & posters



No comments:

Post a Comment