~ Study task 4 - vote - concept development ~

We have decided to use this brief to encourage individuals to vote against the Tory party in the next election. We will do this using political satire; due to my research showing the redundancy of political poster campaigns we also aim to produce promotional designs using guerilla marketing techniques to grab public attention. 

Our campaign group name 'pigs fly' is based upon the idea that the Tory policies being beneficial are as likely as pigs flying. It's also relevant to the recent pig-gate scandal.  

These are some experimental logo designs for the campaign; but we decided the simple typographic logo was most bold, simple and appropriate. 

 In terms of colour scheme for the campaign we needed to avoid using specific tones that are iconic of each party (we chose a yellow that wasn't close to the liberal democrats branding. The yellow and black combination is iconic of danger (warning signs, poisonous animals, wasps etc.) this makes the colours instantly attention grabbing to all even within the subconscious mind; meaning the branding would definitely have an impact. 

Our choice of typeface was due to the fact our campaign needs to be bold and grab the public's attention quickly as they pass/engage. We chose the type family Babas Neue which is all condensed with variations in weight. 

INITIAL DESIGN IDEAS/CONCEPTS

As a group we brainstormed ideas that used knowledge of the current Tory policies and political affairs, playing on words and the idea of integrating objects the public are likely to interact with.

In terms of guerilla marketing we have decided to go head with; we chose the toilet humor ideas were brilliant and easy to produce; and people are likely to notice things when going to the toilet as their attention isnt being distracted by anything else at the time.

This is a sticker design made to be placed within a urinal/toilet using the play on words 'Tory policies pissing you off?'. The idea is you will essentially be weeing onto a photo of David Camerons face, the ultimate act of political satire. 

Our style of image is line half-tone, it means all the images are aesthetically consistent, bold and we are limiting ourselves to two colours of ink for brand consistancy, ease of production and reduction in production costs. 

 Jeremy Hunts recent actions have been described as 'shitting on junior doctors'. So this sticker design is produced to be placed on the inner lids of toilet seats so you can dump back on him. Once again using a play on words 'Ready to dump Tory policies?'. 

 This 3rd design will be placed in public transport (trains, buses etc) using the pun 'sick of being taken for a ride?' - links to the iconic idea that Boris Johnson is always seen on his bike around London. 

These are the final designs for the stickers; using a cut out anarchy themed aesthetic. Inspired by similar zine style activist design work. (Policies was spelt wrong but this has been corrected :))

These are some mock-ups I produced showing the stickers in the environments they are designed specifically for.