The initial video footage was of marbling inks slowing moving around. This is relevant to the artist as the music style is psychedelic and creates a real experience that goes further than basic listening which can visually be interpreted in this calming and colourful way.
The videos have been edited together to run smoothly as an infinite loop. The colours have also been completely changed so they now run along with the aesthetic of the album artwork making the site as much about the new release as possible.
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