- what people need and want
- reflecting that though the design
- customer support
User experience is important to be applied to web design but also every aspect of design. Putting the users interests at the heart of design is important for success.
User experience is the overall experience of a person using a product using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use; according to Googles definition. But in fact its so much more than that.
A users experience is more broadly though of is how the use of format, layout, composition, images colour, sound and a whole load of media considerations effect peoples emotions and ease of experience when interacting/viewing something.
Market research is an important factor. Asking what parts of a design is good or bad and how it effects them as the customer? Beginning to understand how a person interacts with a product is an important factor. It's about creating 'moments of joy' to inspire and grab the customers attention.
Important things include; button placement, transitions between pages/links, drop down box's, research & testing, behavioral psychology, data analysis, persona development, product design, requirement gathering, information architecture, nomenclature, copy writing, tone of voice, problem exploration, solution discovery, prototyping, interaction design, interface design, responsive, performance, visual design, brand, marketing, customer service, design culture.
Semiotics are important for web design, certain symbols are instantly recognisable to a global audience even faster than using words are. A perfect example being the symbol of an arrow for directions.
Step 1 - A good first step is to quite simply predict the target audience & demographic information of a person most likely to visit your site/product. This isn't fool proof as you can be wrong but you can take multiple perspectives and its a completely free way of looking at the target audience and predicting what those people want.
Step 2 - Challenge your initial assumptions. Survey people (survey monkey), Twitter quiz, Facebook, ask the public, observation. Avoid questions that persuade a certain opinion/direction of answer from a person. Observation is applicable to this brief as you could go to gigs of the band/genre, look at videos/images of previous gigs and look on social media at the audience thats talking about the band.
As a result of this presentation I created an initial persona development of who the target audience of my website could be. Assessing and predicting the demographic information, behaviors, needs and goals of the potential target market allows me to decide what needs the web design can full fill.
Just from this initial persona some ideas that are key for this site are-
- Create a connected feeling to the artist (skype, meet and greet, photos of the band)
- The aesthetic should be contemporary and attractive to a 15-25 audience
- Pop ups/prompts to competitions, offers and chances to buy the album and merch
- Bright colours, patterns and interactive elements (video/animation)
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