~ Product range distribution - distribution ~

The distribution of information and support for transgender and gender fluid teens is very poor and an issue I addressed from the start of this brief. It has gone on to inform each design decision and ultimately my choice of media format to produce. The target audience (young teens) is something that has also informed the distribution methods and places I feel would benefit most from the campaign as a whole.

The website was produced so it could be accessed by all and distributed to the entire world in theory. Posters and other material advertising the site would be distributed more directly. 

To ensure the website reaches & is distributed to it's target audience I have produced this simple interactive web advertisement banner. The banner would use cookie technology to target young teens who have been google searching key words such as; transgender, gender fluid, am I trans? etc. It could also appear on popular websites that teens visit such as Facebook, Instagram and Tumblr.

The distribution of the publications, stickers and posters would be much more direct in its approach and visual conversation with the target audience. They would be placed in schools, youth clubs and places considered to be 'hang out zones' for teenagers. Packages containing all of the promotional material (including t-shirts) would also be available to order from the website for individuals who couldn't get a hold of them in their community but still needed the support information. 

The t-shirts and other merch such as hats were produced the aid the cost of production and allow the publications to be distributed free of cost. Alongside charity style donations the merchandise would fund the production of all printed media. With increase popularity and exposure the funding could go towards producing a more regular series of publication containing further information, stories, news and other free 'gifts'. The idea of producing such a large range of material is to create familiarity with the brand and the topic as a whole to make society more accepting and informed. 

Finally the distribution, target audience and the fact the material is free means it all informed the production methods. I chose simplicity, ease and cost effective methods of producing my publication due to these considerations.