~ Product range distribution - publication & collateral production ~

My final publication is printed a5 the format is small so it can be easily picked up and carried around by teenagers - the small format also means the production costs will be low, considering they would be distributed free of charge this is important.

Its printed on matte 120 gsm stock so it fold easily and the stickers do not peel off once applied. 

The publication is saddle stitch bound with staples for ease of production - this also allows the middle sticker pages to be easily removed for interaction.

The sticker pages are bound into the middle - the audience can then place them onto the images within (as instructed in the introduction to the book).

Alongside the stickers within the book I produced separate stickers that could be placed around schools etc. for people to just pick up, interact with and 'self label'; they could act as a subtle and simple way of people 'coming out' and expressing their personal gender identity and pro-nouns. 

This photo shows the inner sticker pages within the publication, giving the audience a range of options to label each celebrity with.

For brand consistency I also printed the posters on matte white stock but 200gsm to allow for wear and tear (so they last a long time on walls of schools).

See - https://www.behance.net/gallery/37283111/FLUID-WEAR-WHAT-FITS