~ Study task 3 - Disobedient Objects North ~

The brief is to create a a5 flyer and a5 ten page concertina booklet promoting an exhibit. The exhibit is called Disobedient Objects North and is all about out-designing authority.

Disobedient Objects North Brief 1

Background:

This simple layout will ask you to utilise a short amount of body copy, title, date, and location. 
The minimal amount of text allows for the simple use of single imagery and the type to serve 
as the main visual elements.

Brief:

You are asked to produce a simplistic flyer design for a 'Disobedient Objects North' Exhibition
 at the People's History Museum (www.phm.org.uk) using the instructions below.

Specifications:

Format: A5 – Portrait

Title: Disobedient Objects North

Sub-Title: In Association with the V&A

Date: August 3, 2015 - August 29, 2015

Location: People's History Museum, Manchester.

Contacts:

www.phm.org.uk

www.vam.ac.uk                                                                         

Image: Single exhibit-based image, People's History Museum logo, V&A logo, 

Use of two colours only: Black and white

(Use embedded InDesign file and follow grid.)

Save as PDF file.

I wanted to create a design that visually translates the idea of disobedience and anarchy. This would involve creating a grid and certain amount of balance with the purpose of wanting to break it. I decided to create a title logo for the exhibition that represented a tight grid with clear boundaries. I produced this type logo and kerned the typography so each word met the ruler guidelines perfectly. I used Futura Regular as this typeface is geometrically designed and has a natural sense of balance and perfect form; the contrast of this with the overall layout and format of the design as a whole will give it impact.

Using the header logo and selected images (singular specified by the brief), I created variations of leaflet using the concept of breaking the rules and design anarchy. I did this by offsetting images, type and playing around with fluidity of the type in Photoshop.

My final image for the leaflet design is the one on the right. It uses the simplest form of breaking the grid by tilting the images; it means the layout is still clean and easily translates visually but is informed by the underlying tone of voice the exhibition has.

The production of the leaflet needed to follow a template a5 concertina book; all images and content were provided within the brief. These are some experimental layouts I produced. I wanted to loosely break the grid, having some images full bleed, others flowing from one page to another and overall a lack of consistency that represents design anarchy.

For further inspiration for my final layout design I looked into the designs and aesthetic of punk zines created using basic cut, stick and photocopy methods. They 100% translate anarchy and activism which is the content of the exhibition and the overall tone of voice my leaflet needs to have.

This is my final layout design for the concertina leaflet. I decided to take a cut and stick approach to the design, overlaying images and type. This aesthetic is informed by the design style of punk zines which is relevant to the artwork and overall theme of the exhibition its-self. In terms of production of this I would use a lazer-printer or photocopier also alike the punk zine movement to further portray this aspect/concept. The leaflet would be cheap and easy to produce and distribute whilst perfectly portraying the exhibition.