Florence: MORNING/AFTERNOON. We are here to present Perspective. An exhibition at Leeds Library for first and second year graphic design students.
Perspective is defined as:
the art of representing three-dimensional objects on a two-dimensional surface so as to give the right impression of their height, width, depth, and position in relation to each other.
As well as a view or prospect. Point of view.
Charlie: Target audience is something that we found paramount in this exhibition. We are appealing to students as well as industry. We wanted the exhibition to focus on selling Leeds College of Art as well its students as up and coming designers. We also wanted it to showcase the skills of this course in the best way possible. The target audience has informed the use of a sans serif type and minimal colour palette, this appeals wider audience as it is easily understood.
Izzie: Our concept is perspective. That each individual on the course has taken a different twist on a book cover.
This idea of perspective extended its self into the idea of 3D. One of our points of inspiration was the Sagmeister cover ‘Made you look’. We created our invites on this idea of seeing two things differently and the perspective in which it can be viewed.
Katie: Colour scheme was simply from the idea of 3D, we chose red, blue, black and white. This minimal and simple colour scheme meant that we wouldn’t clash with any of the prints and would keep a clean canvas for exhibitioning the work. It also relates back to 3D and how you perceive things.
Chris: Typefaces we chose are Akzidenz Grotesk and future condensed. They are simple and clean sans serif fonts, so suit the colour separation. They are easily legible and standout on posters. Can also be used for both body copy and display type.
This is a variation of the invite we later simplified to tie in more with the rest of the minimal style design.
(hand out invite)
Charlie: These are the invites that we designed. They are interactive, so you can see perspective with acetate. It also means the audience can take control of the invite. We wanted to make it different to a normal invite so it is the sort of piece a person would share on their social media giving ‘hype’ to the exhibition.
(show poster and explain)
Izzie: Posters have been designed to put up around the university and Leeds Library. These posters have been made bold, yet simple. This is so they standout against other posters. Once again, keeping in with the key colour theme and use of only simple shapes as well the colour separation on the circle. It has also been made in a vector so the size is full adjustable.
Chris: The social media aspect of our design was created to boost the reach of the exhibition, attracting a wider audience than possible with simply word of mouth and posters. The pages can also be used to document the exhibition to attract people that would want to see examples of the work, and simply for people that aren’t able to visit the gallery (distance etc.) to get an insight into the exhibition. The best form of advertising for a company is simply word of mouth, and social media is a great way to engage on that level.
Izzie: Our welcome sign will be made using the vinyl cutter in digital print, this makes the type more interactive within the exhibitions environment and avoids any lack in saturation you might get when printing a sign. We will also create anamorphic circles around the room to engage with the viewers and relate to the concept of perspective, we also plan to make anamorphic way finding (arrows) on the stairs ect.
Katie: The posters will be displayed in 3’s , this format will be reflected in the book, the format means that all posters can be displayed clearly. It will also ensure that none are too far below eye line, nor too high. All posters will be hung off clear wire from the celling and have bulldog clips attached at the top of the work, this is to ensure that all work comes out of the exhibition in the same condition.
Name tags will be displayed to the right bottom hand of the work, and will be business card sized.
Florence: this is the front and back cover for the leaflet we are proposing. Inside the first two pages will be about the exhibition and the course. Second spread will be poster designs from students. This format will be repeated for 8 more double page spreads. This is so visitors of the exhibition can go home with a list of details from all of the exhibitors. We are also proposing for a lower budget, that we would simply would exclude these 8 double pages. The designers details page will include name, first/second year and what ever contact information they wish to be shown. Designers may opt out of having any contact details shown. Last double page spreads is simply a thank you to Leeds Library for having us as well as information about the location.
Izzie- We decided to create a gif, this could be displayed on projectors within the exhibition and on the tvs at uni and social media for promotion of it. It's bringing an unusual and interactive element into the branding which will stand out from most. The idea of the glitch is partly to represent peoples brainwaves and perspectives going off in different angles and we also thought its quite representative of the screen printing method as you often get little glitches and problems but it adds to the charm.
These are the three tiers of price plan we are suggesting, the first our cheapest has only 500 prints of a 1 double sided page leaflet. And everything we feel is necessity for the exhibition.
Our second price plan is for the more book like leaflet, we are also printing 1000 copies of it. Once again with the necessities
Our last and most expensive price plan simply has more vinyl stickering and same amount of books.
We have placed a folder on the desktop that involves the excel file, which includes all of the price plans and can be altered if you wish.
Thankyou and Any questions.
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