~ layout design - type in context ~

The initial format of the insert was uninformed by the layout and format of the main publication.

This image shows where the original formated insert would lie within the book. Each photo would be positioned within the layout so the main letter of interest is on the left hand side and isn't split by the fold. 

For a more effective layout that follows the grid guidelines I created the insert thickness has been changed to align with the edge of the photo. Thickening the insert also means the margins between type can be thicker so losing edges of type when the book is bound wont be an issue.

According to the new format of the insert I experimented with the use of negative space and the text layout.

 This layout with wider columns is more effective; it allows each sentence to average about  7/8 words per line which is proven to be more easily legible than the previous layouts 5/6 words per line. This layout also allows the image to be larger so the reader can navigate the city easier creating the concept of it being a guide a lot more successfully.

When bound this is the layout the publication will have, the blue box representative of the insert. The green box represents the margin size used on the insert which i've kept consistent on the introduction and summary pages within the larger format pages.

Each page of the insert features the information about each letter on the front (left) then the right image is information about an artist's attraction in Hull to be printed on the reverse side of the stock. All the type is left flushed and typeset to keep it as legible as possible.