Thursday 22 October 2015

~ print finishes - type in context ~

Theres a large range of ways to make a publication stand out among others during the production and printing…

- tabs
- stock
- foiling (clear, glitter, pattern)


Foiling creates a slightly embossed design onto your stock. The possibilities of type of foiling are endless; matte, gloss, clear, fluorescent, holographic, patterned. Each type can be used creatively to create a high quality looking design. The production of this can be created using a foiling machine and a individually made metal plate with your desired design on. 

Access to the production of foiling is fairly easy as a lot of print houses provide this service including local print company Pression print.


Without contacting print services and knowing quantities it's difficult to gage a price. But international companies often advertise on sites like Ebay with cheap services, the only problem with this is time scale as delivery takes much longer than using a local company.


- varnishes (light sensitive, glow in the dark, gloss, heat sensitive)


Varnishes have similar looking outcomes to foiling but the process is completely different and the design is slightly debossed rather than embossed. It uses special inks that can be light, heat sensitive etc. that is then dried using UV rays. 

In terms of my publication production I think UV spot varnish could be a really effective finish to use. Matte stock is favoured by creatives due to the appealing texture but photography often looks bolder and colour more contrasting when gloss is applied. UV spot varnish would allow me to combine both into one publication. 

- textured varnish (sandy, leathery, glittery)


Spot varnishing can also be used to create textures to mimic sand, leather and completely individual textures. This allows designers to not just design for sight but also expand the senses engaged with to touch. 

- high build varnish (embossing alternative)


UV varnish can also be layered on top of each other to create a much more 3D effect, both visually and touch stimulating. 

- embossing & debossing


Embossing and debossing allows designers to produce elegant and subtle designs, perfect for minimal aesthetics and creating a hierarchy between printed and embossed type. Once again this allows the audience to engage their sense of touch with the design creating more of an experience with the final product.

Most commercial printers who work with creative projects have embossing and debossing as an available finish. It's also quite possible as a diy home produced print finish with many online do it yourself kits available to buy. 

In terms of my design production of the art and photography book this print finish could be effective as the style most likely to be applied to the content will be minimal so embossing will continue and fit in well with this theme/aesthetic.

- metallic/fluorescent inks


Metallic and fluorescent inks are most commonly used during screen-printing using commercial print machines that are able to use screens.

This means it's a technique that's available to me when making a small run of publications.


- metallised card


Metal board stock can be used alongside traditional printing methods to create interesting and instantly eye catching designs. 

When visiting Pression print they showed us a selection of similar stock types that are available to use commercially. In terms of this project it could be possible to purchase the stock then screenprint on top of it if I found this finish to be appropriate.


- scratch and sniff (you can mix powdered puddings etc.)


Scratch and sniff can be used effectively to engage a whole other sense that cannot be attained using other methods of print. Our sense of smell can encourage a whole range of feelings such as memories attached to certain scents. Its produced using micro-encapsulation ink and is available at selected print houses around the UK.

Although this is an interesting finishing technique it wouldn't be very relevant to this project and the costs of something like this are high.

- thermochromic (heat sensitive)


This finish uses inks that react to moisture and temperature. Different inks react to being touched, cooked, chilled in different ways. It's a brilliant way to hide and disguise elements of designs and to encourage people to engage with your book.

This ink is available at selected printers, spot varnish and screen printing ink so is widely available and can be used in mass or personal context.


- photochromic (light sensitive)



This ink reacts and becomes visible or changes colour when it comes in contact with sunlight. Once again its something that encourages the audience to interact with the design and the kind of finish that gets creatives talking and sharing the book with others.


- lenticular printing


This method combines multiple images and a corrugated plastic covering that creates the illusion of animation when tilted. This is a brilliant way of attracting custom towards a book as you'd walk past it in the shop and see the movement and be intrigued by it.

http://www.print-leeds.co.uk/services/lenticular/ - This company in Leeds even provides the service for this to be commercially created.

- folds
- binding

Possible finishing methods that would be most relevant to this brief include, embossing, spot varnish, thermochromic and lenticular.  

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